JoomlaLMS ELearning Blog

Elearning
author Darya Tarliuk
author 11 Sep 2017
author Hits: 1852
Successful ELearning Startup

The majority of eLearning companies you look up to today have been startups once too. Like you, the founders worked hard to launch a successful eLearning business, made mistakes, learned the hard way, changed strategies and fell into traps. Nevertheless, they have led their companies to where they are now.

We thought it would be great to ask successful eLearning entrepreneurs to share their hard-earned lessons with you, people who are working on launching profitable eLearning businesses.

The majority of eLearning companies you look up to today have been startups once too. Like you, the founders worked hard to launch a successful eLearning business, made mistakes, learned the hard way, changed strategies and fell into traps. Nevertheless, they have led their companies to where they are now.

We thought it would be great to ask successful eLearning entrepreneurs to share their hard-earned lessons with you, people who are working on launching profitable eLearning businesses.

Are you ready to take useful pieces of advice from eLearning entrepreneurs who have been in your shoes? Then continue reading the article!


Ken Nicholson

Ken Nicholson

www.smiletube.tv

1. Do you homework

If you are thinking about launching an eLearning startup, my advice is Do your homework, always remember, prior planning prevents poor performance!
Ask yourself:

  • Identify a robust learning management package with a good track record and offering good support
  • Bring learning to life – make it fun – take time to develop top quality content
  • Read the instructions!

Read Ken’s story


 

Josh Oakes

Josh Oakes

www.nens.com

2.Analyze the needs of your audience

Learn what your audience wants and if you have a great way to deliver that content/education to them and a great channel to do so you can go quite far. That said; do not assume that if you build it they will come. You need a channel to sell it. You need a solid marketing and sales plan. Make sure you know a way to attract paying clients.

Read Josh’s story


 

David Wilson

David Wilson

www.docufi.com

3. Develop a close relationship with our LMS supplier

As our LMS implementation was tightly integrated to an independent software product, it was critical to develop a close relationship with our LMS supplier. We purchased personal training for our developers and customizations so that the LMS launches and works tightly within our dashboard. Look for an open platform with data tables you can work with.

Read David's story


 

Paul Naybour

Paul Naybour

www.parallelprojecttraining.com

4. Invest in Branding and Marketing

Developing strong content and building relationships in the blogger community is the best way of getting visibility for your product. Credibility is everything in the training market, and we continue to invest in our on-line presence and branding.

Read Paul’s story


 

Steve Bentley

Steve Bentley

www.easaonline.com

5. Be patient

Rome was not built in a day! It either takes a lot of money to grow an online training presence or you can accept the organic growth at a lower cost and that can potentially be a more successful (due to less debt) choice, with less hype and closer connection with reality, more significant exposure and feedback. Building a successful online training business is always going to take time to provide the return you deserve. Be prepared to work constantly with three goals in mind:

  • Continue building your brand
  • Establish and maintain your credibility, and
  • Grow your user base.

Read Steve's Story


 

Dorina Grossu

Dorina Grossu

www.bitspec.com

6. Ask for support

Without support success is not possible. You cannot be a jack-of-all-trades. Find a partner or build a team that will help you with advice regarding large steps a company needs to make.

Read Dorina’s story


Of course, learning from your own mistakes is way more effective but we sincerely hope that the mentioned pieces of advice will help you to build a successful and profitable eLearning business within the shortest possible time and with minimal bumps and bruises. If you have your own advice, please share in the comments below.



What to read next?
The ELearning Business Types or How to Enter the ELearning Market
How to Start a Career in the ELearning Field? [Updated for 2017]
How One IT Company Implemented LMS and Moved up the Ranks in the Top-250 Progressive Service Providers

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